Jacob Taio Cruz (born Adetayo Ayowale Onile-Ere; 23 April, 1980) is an English vocalist, musician, rapper and record producer. In 2008, he discharged his introduction album Departure, which he composed, organized and created. The collection accomplished affirmed gold status in the United Kingdom and earned him a Music of Black Origin Awards(MOBO) designation.
In October 2009, Cruz discharged his follow-up album Rokstarr, which incorporates the main singles “Make You extremely upset” and “Explosive”. Cruz teamed up with Kesha on the single “Grimy Picture”, and with Kylie Minogue and Travie McCoy on his single “Higher”. Cruz composed and recorded the tune “Telling the World” as the lead single from the soundtrack to the 2011 vivified film Rio. Cruz’s third studio album, TY.O, was first discharged in Germany in December 2011.
In 2012, Cruz co-composed the David Guetta song “Without You”. In April 2015, Cruz discharged the main single, “Do What You Like” from his forthcoming Roses Collection. In late 2015, Taio included vocals to Tujamo’s Melbourne track, “Goods Bounce” which was discharged by Spinnin’ Records.
Cruz was conceived in London, to a Nigerian father and a Brazilian mother. He attended Christ’s Hospital, a private all inclusive school in Horsham, West Sussex.
Cruz’s songwriting vocation started as part of Tricky Stewart’s composition aggregate, RedZone Entertainment and accomplished striking quality in 2005 when he was granted a Brit Award for co-writing Will Young’s 2004 single, “Your Game”.
Cruz is the author and CEO of Rokstarr Music London, which in 2006 discharged his presentation single “I Just Wanna Know”. The single outlined at #29 in the UK singles diagrams. It won him a few admirers including Island Records’ Darcus Beese and Monte Lipman, who, as indicated by director Binns, “both trusted ‘I Just Wanna Know’ fitted the organization on the two sides of the Atlantic”. In 2006, Cruz marked a split single arrangement with Universal Music Group companies, Republic Records and the UK branch of Island Records.
2007– 08: Departure
Departure (Taio Cruz collection)
In September 2007, Cruz discharged his second single “Proceeding onward”, which made the top 30 in the UK. In March 2008 his next single, “Please Girl”, featuring Luciana, topped at No. 5 on the UK outlines. The related album Departure appeared on 17 March and crested at No. 17.This was trailed by the single “I Can Be”, which come to No. 18 in May. On 18 August, “She’s Like a Star” was discharged, which was a remix of the past single and included American rapper Busta Rhymes and young lady group Sugababes.
The remix later showed up on the Sugababes studio album Catfights and Spotlights, which crested at No. 20. It was later uncovered that Cruz barely passed up the opportunity to record the tune “Umbrella” which was recorded by Rihanna and wound up fixing diagrams around the world.
2009– 2011: Rokstarr, global leap forward and The Rokstarr Collection
Fundamental articles: Rokstarr and The Rokstarr Collection
Cruz at Tup Palace nightclub, Newcastle upon Tyne, UK. 2009.
Cruz was included on Tinchy Stryder’s breakout single “Take Me Back” which crested at No. 3 in the UK Singles Chart. As per Cruz’s official Myspace blog, starting at 1 January 2009, Rokstarr Music London changed its name to Rokstarr Entertainment Division, curtailed to R.E.D Inc. Amid 2009, he chipped away at his subsequent collection entitled Rokstarr. It was discharged on 12 October through R.E.D Inc./Island Records and is composed and created by Cruz, with co-composes and co-preparations prevalently with UK producer Fraser T Smith.
The collection’s lead single “Make You extremely upset” was discharged on 14 September and achieved number one in the UK, where it remained for three weeks. In the US it went straightforwardly from number 53 to number one, breaking the record for the biggest jump of a début single. At the 2010 Brit Awards, “Make You extremely upset” was named for Best British Single. The accomplishment of the melody pulled in the consideration of David Massey and Daniel Werner from Mercury/Island Def Jam who were energized and forceful about discharging “Make You extremely upset” in the United States on their label.
According to Cruz’s chief Jamie Binns, the association with Monte Lipman at Universal Republic had “gone somewhat tranquil” by this point and as Taio needed to be with the name that was most energetic about his music, a move from Universal Republic to Mercury/Island Def Jam was engineered.
The single achieved the top spot in the United States for multi week on the Billboard Hot 100. In a meeting with The Guardian, it was expressed that “Cruz was cunning to have snared with a US rapper Ludacris on his leap forward hit”.In request to bring Cruz into the U.S. showcase, David Massey had recommended that the single element an American rapper with graph credibility.
The collection produced two other UK singles, “No Other One”, and the best ten hit “Filthy Picture” highlighting American electropop singer Kesha. The collection’s fourth single (second in the United States) titled “Explosive” appeared at 26 and topped at number two on the U.S. Billboard Hot 100. At the 2011 Brit Awards, “Explosive” was designated for Best British Single, and at the 2011 Billboard Music Awards the melody won three Billboard Awards, including Top Hot 100 Song.
Rokstarr was pursued by the assemblage album The Rokstarr Collection which incorporates tunes both from Departure and the universal adaptation of Rokstarr.Cruz later discharged four forms of his single “Higher”— one featuring Kylie Minogue, one featuring Travie McCoy, one including both, and one with just himself.
Cruz has likewise been included on the soundtrack of American reality TV series Jersey Shore.
2011– 12: TY.O
In March 2011, Cruz debuted an all-new tune called “Telling the World”, which was composed by Cruz and Alan Kasirye for the Rio soundtrack. The track was not included on any of Cruz’s earlier studio albums.On 23 May 2011, Cruz got his first Billboard Award in the United States. He declared in front of an audience that his third collection, entitled Black and Leather, would be discharged in the final quarter of 2011.
In June 2011, Cruz discharged a community oriented single, “Minimal Bad Girl”, with French DJ David Guetta and American rapper Ludacris. The melody was an overall crush, beating singles graphs over the world.
During July and August 2011, a progression of unreleased tunes, recorded amid the collection sessions, were spilled to YouTube. in a meeting, Cruz guaranteed a “fun” and “fiery” collection, and asserted that because of the release, none of the tracks posted on YouTube would be incorporated on the collection. Cruz asserted, “It’s a disgrace truly, in light of the fact that one individual has spoilt it for every one of the fans. They could have had a collection pressed with 17, 18 tracks, and now, they’re just getting eleven due to one dumb demonstration of tomfoolery.”
During the meeting, Cruz additionally guaranteed that the title of the collection had been changed to Troublemaker, after one of the tracks included on the collection. On 4 October 2011, the single “Aftereffect” was formally discharged in Germany and the US, and it was supposed that a performance variant of the tune, that highlights on the physical discharge, would be incorporated as a little something extra track on the collection. Be that as it may, these gossipy tidbits were later quashed.
Around October 2011, the collection was made accessible for pre-request, and thusly, the collection’s last title, TY.O, was uncovered. Cruz, by means of his Twitter account, settled on the choice to name the album TY.O after he communicated his disturbance at individuals always articulating his name off-base. The collection was first discharged in Germany on 2 December 2011. It will be discharged in the UK on 31 December 2012. It was going to discharge in the United States on 17 May 2012, yet it was discharged on 31 December 2012, agreeing with the UK discharge, however with new tracks, including the U.S. single “Quick Car”.
Cruz was booked to co-headline Pitbull’s Australian leg of Planet Pit World Tour in August 2012. On 12 August, Cruz performed at the closing ceremony of the 2012 Summer Olympics in London. The presentation at London’s Olympic Stadium saw Cruz sing his own tune “Explosive”, and furthermore perform “Written in the Stars” alongside Jessie J and Tinie Tempah.
2013– present: #Black, Roses Collection, and business ventures
In mid 2013, Cruz recorded vocals over the song “Brazil” by electronic artist Deadmau5 and titled the change “Contact the Sky”.
In August 2013, Taio Cruz reported on his Facebook and Twitter account that he would discharge another application. It is called Kewe and is an internet based life application for Android and iOS, where individuals can collaborate and stay aware of what Taio Cruz is doing. It was propelled on 18 August 2013.
On 24 November 2013, Cruz reported his fourth studio album, #Black via his Instagram, Facebook, and Twitter pages.
On 21 June 2014, Cruz discharged another track titled “Don’t You Dare” delivered by Dr. Luke for his upcoming #Black album.
On 27 April 2015, Cruz discharged his first single in two years. “Do What You Like”, delivered by Taio and the Grammy Award-winning creation team, The Monsters and The Strangerz, was completely discharged on 24 July 2015 through a joint endeavor between the global Cruz claimed funding organization, Tourean and Kobalt Music Group. The “Do What You Like” full discharge highlights remixes by Bel Air, Billy Da Kid, KREAM and Zoo Station. “Do What You Like” is the main single from Cruz’s Roses Collection. According to his memoir, Cruz will hereafter discharge accumulations of singles; dismissing the obsolete collection format.