Baidu, Inc.  incorporated on 18 January 2000, is a Chinesemultinational technology company specializing in Internet-related administrations and items and artificial insight, headquartered at the Baidu Campus in Beijing’s Haidian District. It is one of the largest AI and web organizations on the planet. The holding organization of the gathering was consolidated in the Cayman Islands. Baidu was built up in 2000 by Robin Li and Eric Xu. Baidu is right now positioned fourth in general in the Alexa Internet rankings.

Baidu’s Global Business Unit

Baidu’s Global Business Unit, shaped under the name of DU Group or DU Apps Studio, is an application designer with different applications and administrations. It has more than 2 billion dynamic clients around the world. Baidu additionally gives an official global and Chinese form of its prevalent online advanced dispersion services Baidu App Store and Shouji Baidu respectively, both facilitating downloadable substance and applications. Baidu’s promotion stage is DU Ad Platform.

 Baidu is a Chinese multinational technology company
Baidu is a Chinese multinational technology company

Baidu’s Apollo Project is one of the world’s leading autonomous driving and AI programs, with one of the biggest accomplice biological communities and more than 100 worldwide accomplices starting at 2018, including BYD, Dongfeng, Microsoft, Intel, Nvidia, Daimler AG, ZTE, Grab, Ford, Hyundai and Honda.

Baidu has the second biggest web crawler on the planet, and held a 76.05% piece of the pie in China’s internet searcher showcase. In December 2007, Baidu turned into the main Chinese organization to be incorporated into the NASDAQ-100 index.As of May 2018, Baidu’s market cap rose to US$99 billion. In October 2018, Baidu turned into the principal Chinese firm to go along with US-drove A.I morals group.


Early development

In 1994, Robin Li  joined IDD Information Services, a New Jersey division of Dow Jones and Company, where he created programming for the online version of the Wall Street Journal. He likewise chipped away at growing better calculations for web crawlers and stayed at IDD Information Services from May 1994 to June 1997.

In 1996, while at IDD, Li built up the RankDex site-scoring calculation for web indexes results page ranking and got a US patent for the technology.He later utilized this innovation for the Baidu web crawler.

Baidu Antivirus
Baidu Antivirus

In 2000, the organization Baidu propelled in Beijing, China. The primary office was situated in a lodging, which was near Peking University from where Robin graduated.

In 2003, Baidu propelled a news web crawler and picture web index, receiving an exceptional recognizable proof innovation fit for distinguishing and gathering the articles.

Area name redirection attack

On January 12, 2010,’s DNS records in the United States were adjusted to such an extent that programs to were diverted to a site implying to be the Iranian Cyber Army, thought to be behind the assault on Twitter during the 2009 Iranian race challenges, making the correct webpage unusable for four hours. Internet clients were met with a page saying “This website has been assaulted by Iranian Cyber Army”. Chinese programmers later reacted by assaulting Iranian sites and leaving messages. Baidu later propelled lawful activity against for net carelessness after it was uncovered that’s specialized care staff changed the email address for on the demand of an anonymous individual, in spite of falling flat security check techniques. When the location had been changed, the individual could utilize the overlooked secret key component to have Baidu’s space passwords sent specifically to them, enabling them to achieve the domain hijacking.

Baidu Browser Download
Baidu Browser Download

Baidu specialists arrested

On August 6, 2012, the BBC reported that three representatives of Baidu were captured on doubt that they acknowledged fixes. The rewards were purportedly paid for erasing posts from the discussion benefit. Four individuals were let go regarding these arrests.

91 Wireless acquisition

On July 16, 2013, Baidu reported its aim to purchase 91 Wireless from NetDragon. 91 Wireless is best known for its application store, yet it has been accounted for that the application store faces robbery and other legitimate issues. On August 14, 2013, Baidu declared that its completely claimed auxiliary Baidu (Hong Kong) Limited has consented to an authoritative merger arrangement to get 91 Wireless Web-delicate Limited from NetDragon Web-delicate Inc. for 1.85 billion dollars in what was accounted for to be the greatest arrangement ever in China’s IT sector.

2010s announcements

On July 31, 2012, Baidu declared they would collaborate with Sina to give portable pursuit results.

On November 18, 2012, Baidu declared that they would accomplice with Qualcomm to offer free distributed storage to Android users with Snapdragon processors.

On August 2, 2013, Baidu propelled its Personal Assistant application, intended to encourage CEOs, supervisors and the clerical laborers deal with their business relationships.

On May 16, 2014, Baidu appointed Dr. Andrew Ng as boss researcher. Dr. Ng will lead Baidu Research in Silicon Valley and Beijing.

On July 18, 2014, the organization propelled a Brazilian variant of the hunt engine, Baidu Busca.

On October 9, 2014, Baidu declared obtaining of Brazilian neighborhood web based business website Peixe Urbano.

In April 2017, Baidu declared the dispatch of its Apollo venture (Apolong), a self-driving vehicle stage in an offer to help drive the advancement of autonomous carsincluding vehicle stage, equipment stage, programming stage and cloud information services. Baidu wants to dispatch this undertaking in July this, prior year progressively presenting completely independent driving capacities on thruways and open city streets by 2020.

Baidu poster
Baidu poster

In June 2017, Baidu joined forces with Continental and Bosch, automobile industry providers, on mechanized driving and associated cars.

In September 2017, Baidu has revealed another compact talking interpreter that can tune in and talk in a few unique dialects. Littler than a run of the mill cell phone, the 140-gram interpretation gadget can likewise be utilized as a compact Wi-Fi switch and can work on systems in 80 nations, it is still a work in progress right now. Baidu will likewise be embeddings man-made consciousness (AI) innovation into cell phones, through its profound learning platform. At a similar period, it has additionally driven a joint venture of US$12 billion with Alibaba Group, Tencent, and Didi Chuxing, procuring 35% of China Unicom’s stakes.

In October 2017, According to The Wall Street Journal, Baidu would dispatch self-driving transport in China the accompanying year. In that month, Baidu likewise reported its first annual Baidu World technology gathering (Bring AI to Life) would be held and live-spilled on 16 November 2017 at China World Summit Wing and Kerry Hotel, uniting Baidu officials, representatives, accomplices, engineers, and media to talk about the organization’s central goal and system, innovation achievements, new item improvements, just as its open computerized reasoning (AI) ecosystem.


The name Baidu  actually signifies “a hundred times”, or then again, “on many occasions”. It is a statement from the last line of Xin Qiji ‘s established sonnet “Green Jade Table in The Lantern Festival”  saying: “Having searched hundreds of times in the group, all of a sudden turning back, he is there in the dimmest candlelight.”


Baidu offers a few services to find data, items and administrations utilizing Chinese-dialect seek terms, for example, look by Chinese phonetics, propelled look, depictions, spell checker, stock statements, news, knows, postbar, pictures, video and space data, and climate, train and flight plans and other neighborhood data. The user-specialist string of Baidu internet searcher is Baiduspider.Baidu’s essential publicizing item is called Baidu Tuiguang and is comparative to Google Adwords and Adsense.

Baidu vs Google

It is a pay per click advertising stage that enables sponsors to have their advertisements appeared in Baidu indexed lists pages and on different sites that are a piece of Baidu Union. Notwithstanding, Baidu’s indexed lists are likewise founded on installments by promoters. This has provoked analysis and distrust among Chinese clients, with People’s daily commenting in 2018 on issues in regards to dependability of Baidu results. Frequently the same number of as the initial two pages of indexed lists will in general be paid advertisers.

Baidu moves its promoting items by means of a system of resellers. Baidu’s web regulatory instruments are all in Chinese, which makes it intense for non-Chinese speakers to utilize. As of late, an outsider organization started to build up an apparatus with an English-dialect interface for Baidu promoting programs. Paid publicizing must be utilized by sponsors with an enlisted place of work either in China or in a rundown of other East Asian countries.

Pay for situation (P4P)

Baidu centers around creating incomes basically from online marketing services. Baidu’s pay for placement (P4P) platform enables its clients to achieve clients who look for data identified with their items or administrations. Clients utilize robotized online instruments to make content based portrayals of their site pages and offer on keywords that trigger the presentation of their site page data and connection.

Presenting about Baidu
Presenting about Baidu


Baidu’s P4P stage includes a computerized online join process that clients use to enact their records whenever. The P4P stage is an online commercial center that acquaints Internet look clients with clients who offer for priority placement in the query items. Baidu likewise utilizes outsider wholesalers to move a portion of its web based promoting administrations to end clients and offers limits to these merchants in light of their administrations.