Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.
Search Engine Optimization or SEO is a complex process that has a number of different types. All SEO types have the same goal: To optimize a website for greater visibility in search engines.
In this post you will learn the different types of SEO and what SEO techniques are applicable for each type.
- Types of SEO
- White Hat SEO versus Black Hat SEO
- Learing of “SEO and its types” in fun way
- Writing syle
Types of SEO
Let’s start with a quick definition of what is SEO.
SEO is the process of making a website easier to understand by search engines and friendlier for users. The overall goal of SEO is to increase organic traffic from search engines by improving the positions the website appears in the SERPS for various search terms.
At the beginning (think early 2000), SEO was simple but over the years the whole SEO process has become complex.
When optimizing a website for search engines, you have to consider hundreds of rules to satisfy the various search engine ranking factors and at the same time keep your users happy.
To make it easier to handle, the SEO industry has come with different types of SEO. Each type is responsible for a number of SEO rules.
So, the various SEO types are:
Technical SEO is exactly what the name implies i.e. technical parameters that affect the visibility of a website in search engines.
The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.
The most important technical SEO guidelines are:
Check and optimize your robots.txt to make sure that search engines can correctly access your website.
Add and verify your website with Google Search Console and specify your preferred domain.
Use the COVERAGE report to find and fix crawl errors.
Create an XML Sitemap and submit to all major search engines.
Optimize your site structure and URL structure.
Follow SEO Friendly web design
Create websites that load fast on both desktop and mobile devices.
On Page SEO has to do with the page itself and how to make it friendlier to search engines and users.
It should be noted that while search engines look at a website as a whole, ranking is performed on a page level basis.
That’s why it’s important to pay attention to the optimization of each and every page on your website.
The most important on-page SEO guidelines are:
Optimize your page titles. This is a critical SEO factor. Page titles are shown in the search results and should be interesting for users to click. The title of a page should also give search engine bots enough clues on what the page content is all about.
Optimize your H1 Tag. While the page title is shown in the SERPS, the H1 tag is what is shown as the top heading of a page. An optimized page has only one H1 tag and usually it has the same values as the page title.
Optimize your headings. Besides the H1 tag a page needs to have sub headings (H2, H3) for the different sections. In case of long form content, subheadings make the page easier to read by users and scan by crawlers.
SEO for Images. Any images used on a page should be properly optimized, otherwise search engines cannot understand what they represent. Things like optimizing the filename, file size and ALT text are critical for image SEO.
Page formatting. Publishing a page with text and images without spending time to beautify the content is not a good SEO practice. Although Google cannot ‘see’ a page like a human, they have ways to understand how a page looks or if it’s full of ads and popups and this is taken into account during the ranking process.
Content SEO is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it better.
Because this is a very important SEO success factor, it is considered by many as one of the types of SEO. In many cases though, you can find content guidelines under on-page SEO, which is also a correct approach.
Publishing great content that users love and search engines can understand, is the winning combination.
To accomplish this, you can follow these rules:
Start your substance creation process with catchphrase examine. Discover the SEO watchwords that are significant for your site and consolidate them in your substance.
Go above and beyond and search for long-tail watchwords and semantically related (or LSI) catchphrases, and add them to your titles, headings and fundamental substance.
Distribute content that is exhaustive and long enough with the goal that clients can get what they need and web search tools to have enough pieces of information to comprehend the setting of your substance.
Connection out to other top notch sites (in the event that it bodes well) and to different pages of your site to assist clients with becoming familiar with a theme.
Utilize blueprints and organized information to pinpoint to web search tools significant pieces of your substance.
Off Page SEO
Off-page SEO is about advancement. While the past SEO types focused more on the site framework and substance, off-page SEO has to do with methods you can use to advance your site on the Internet.
Sites that are well known are bound to rank higher on Google than less famous sites.
The most significant off-page SEO strategies are:
Third party referencing. Third party referencing is the way toward getting SEO backlinks from different sites.
These backlinks go about as ‘votes of trust’ and increment the authority of the objective site (given that they don’t have the nofollow ascribe appended to the connection).
Brand Promotion. Google likes to rank known brands high in the outcomes since individuals trust them.
Other than elevating your site to get backlinks, you ought to likewise chip away at advancing your image and energize discussions about it in the different internet based life systems and gatherings.
Google can get these signs and prize sites that individuals talk about.
Nearby SEO is a kind of SEO appropriate for neighborhood organizations as it were.
At the end of the day, on the off chance that you have a site and your objective is to get customers visiting your neighborhood store, at that point you ought to advance your site for nearby SEO.
Everything that is referenced above is substantial for Local SEO, with the expansion of the accompanying rules:
Ensure that you have your business name, address, contact subtleties on all pages of your site.
Include the Local Business diagram your landing page
Make a Google My Business Account
Register your business with confided in catalogs, for example, Yelp, Yahoo independent venture, Foursquare and other.
Advance your site on nearby catalogs and sites (for instance online neighborhood papers).
Suggest Reading: Our neighborhood SEO agenda covers in detail all that you have to think about Local SEO advancement.
Portable SEO is again not an alternate kind all alone, however a subset of SEO explicit for cell phones.
More than 60% of Google look are currently performed on cell phones.
This is an enormous number and a decent sign that the Internet is moving endlessly from the conventional work area and goes to cell phones.
This is additionally the explanation that Google chose to make a portable first list and begin ordering the versatile amicable variant of a site rather than the work area rendition.
When taking a shot at Mobile SEO, you have to ensure that:
Your site is versatile agreeable. Running the portable inviting test is a decent beginning stage.
The site stacks quick on versatile.
The site is anything but difficult to use on versatile.
The client experience on versatile isn’t upset by interstitial pennants, different techniques for forceful promoting or popups.
Internet business SEO
Internet business is a colossal industry. With regards to site design improvement, upgrading an internet business site is more mind boggling than taking a shot at a blog or corporate site.
You have far more pages to enhance and it’s substantially more hard to advance a web based business site.
The most significant online business SEO factors are:
Streamlining of an online shop begins with the landing page and classification pages. These two page types need to appropriately upgraded before you begin chipping away at your item pages.
Streamline your item pages dependent on the consequences of your catchphrase look into.
Streamline ALL visual components of your store (pictures, recordings)
Include the important diagrams (item, offers and so forth.)
Advance your store via web-based networking media systems
Consider inventive approaches to get individuals to connection to your item pages
Start a blog and distribute content identified with your items and how they can assist individuals with tackling an issue.
Prescribed Reading: Check out our web based business SEO agenda to discover how to completely advance your internet business site.
White Hat SEO versus Black Hat SEO
Is dark cap SEO a kind of SEO?
A few people consider ‘dark cap SEO’ similar to a kind of SEO and this makes a disarray for tenderfoots.
Dark cap SEO is only a term that is utilized to depict any activities taken to deceive internet searcher calculations.
Now and again many individuals concoct thoughts on the most proficient method to falsely make connects to improve the rankings of a site on Google. These techniques are against Google rules and ought to be kept away from.
The main result from following dark cap systems is to lose your Google rankings and trust, get punished by Google and lessen your odds of accomplishing any rankings in Google until the end of time.
All the strategies depicted in the article are ‘White Hat SEO’ methods and on the off chance that you tail them accurately, you will in the end have the option to rank high on web search tools and get a bit of the internet searcher traffic.
Learing of “SEO and its types” in fun way
SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google, Yahoo etc. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.
This post has been written in expository writing style.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Web optimization is one of the most impressive advanced advertising devices for a site. A SEO advanced site appreciates high perceivability in Search motors and improves the client experience.
To make it simpler to deal with, the SEO procedure is separated into various sub-procedures or types. The most significant sorts are Technical SEO, On-Page SEO and Off-Page SEO.