Taobao  is a Chinese online shopping website, headquartered in Hangzhou, and possessed by Alibaba. It is the world’s biggest e-commerce website, just as the eighth most visited site on the planet concurring to Alexa.As of 31 March 2018, Taobao has more than 617 million monthly dynamic clients.

Established by Alibaba Group in 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by giving a stage to independent companies and individual business visionaries to open online stores that for the most part take into account buyers in Chinese-talking districts (Mainland China, Hong Kong, Macau and Taiwan) and furthermore abroad.



With more than 1 billion item postings as of 2016,the combined transaction volume of Taobao Marketplace and reached 3 trillion yuan in 2017, more than that of all US retailers and internet business locales combined. The Economist calls it “the nation’s biggest online marketplace”.Sellers can post products available to be purchased either through a settled value or auction. Sales make up a little rate of transactions. Most of the items are new stock sold at settled costs. Purchasers can evaluate vender foundations by data accessible on the site, including appraisals, remarks and protests.


Taobao Marketplace (some time ago “Taobao”) was propelled in May 2003 by Alibaba after eBay acquired Eachnet, China’s online closeout pioneer at the time, for US$180 million and turned into a noteworthy player in the Chinese consumer e-commerce market. To counter eBay’s extension, Taobao offered free postings to venders and acquainted site highlights structured with act in nearby customers’ best advantages, such as instant messaging for encouraging purchaser dealer correspondence and an escrow-based installment tool, Alipay.

Subsequently, Taobao progressed toward becoming terrain China’s undisputed market pioneer inside two years. Its piece of the pie flooded from 8% to 59% somewhere in the range of 2003 and 2005, while eBay China dove from 79% to 36%. EBay close down its China site in 2006.

In April 2008, Taobao presented a recently devoted B2C stage called Taobao Mall to supplement its C2C commercial center. Taobao Mall built up itself as the goal for quality brand name products for Chinese customers. Taobao Mall propelled an autonomous web domain,, and upgraded its attention on item verticals and enhancements in shopping background in November 2010. It turned into an autonomous business in June 2011 and changed its Chinese name to Tian Mao (Tmall) in January 2012. As of October 2013 it was the eighth most visited site in China.


In 2008, Taobao powered the general development of the Chinese web based shopping industry through execution of the “Huge Taobao” procedure with the point of turning into a supplier of internet business framework administrations for all online business advertise members.

In October 2010, Taobao beta propelled eTao as a free hunting motor down web based shopping, giving item and shipper data from various significant purchaser web based business sites in China. Online customers can utilize the webpage to look at costs from changed dealers and recognize items to purchase. As per the Alibaba Group site, eTao offers items from Amazon China, Dangdang, Gome, Yihaodian, Nike China and Vancl, just as Taobao and Tmall.

In May 2011, Alibaba Group opened a retail location in Beijing under the Taobao Mall mark. The five-story 25,000sqm Taobao Mall iFengChao Furniture Showroom opened as a supplement to their online stores.

In June 2011, Alibaba Group Executive Chairman and previous CEO Jack Ma announced that Taobao would part into three unique organizations: Taobao Marketplace (a C2C stage), (a B2C stage; at that point called Taobao Mall), and eTao (an internet searcher for web based shopping). The move was said to be essential for Taobao to “meet focused dangers that developed in the previous two years amid which the Internet and online business scene has changed significantly.”


From 2012 forward, Taobao started to acknowledge international Visa and MasterCard credit and debit cards; prior, just residential banks were bolstered by AliPay.

On April 29, 2013, Alibaba reported a venture of US$586 million in Sina Weibo. As per Reuters, the arrangement “should drive more web traffic to Alibaba’s Taobao Marketplace, China’s biggest internet business site with a buyer focus.” On August 1, 2013, Alibaba propelled Weibo for Taobao, which enables clients to connect Sina Weibo accounts with Taobao accounts.

Administrations and highlights


Taobao’s mascot is an ant, which speaks to their corporate culture. Mama acquainted Taobao with the outside world by expressing, “We are the subterranean insect armed force.” Ma once composed in excess of 2,000 workers at a gym to praise the fifth commemoration of the establishing service. At the gathering, Taobao representatives waved the Taobao mascot — the banner of “ants.” At the finish of the festival that went on for four hours, every one of the workers stood connected at the hip, singing “In the event that you don’t encounter wind and rain, you can’t see the rainbow. The ants that be composed together can beat the elephant.”


Shop criticism

To completely examine a Taobao shop, a great path is to see its input by tapping the shop’s evaluating symbol. For shops, individuals tap the stars to see their evaluations. Taobao clients generally invest energy to peruse input and contrast things of one shop and those of others. Feedback set up by the client can be veritable or made up which clients need to completely peruse to finish up. On the off chance that the criticism style and tone is same, likely, it’s made up. A portion of the criticism can likewise be posted by contenders.

Clients need to take a gander at most of the criticism to conclude whether the input are certifiable. The most ideal approach to finish up whether the thing is genuinely worth purchasing is to take a gander at the accessible input that are posted by clients after they’ve utilized the thing for a timeframe.

For each exchange accord on Taobao, there must be a segment of client criticism, which is an assurance factor of the deal volume for the shop. Accordingly, the shop proprietors regularly put exertion to expand the positive remarks and wipe out the negative ones. Indeed, even productive arrangements occur among merchants and the customers for rating their fulfillments toward the ware and their shopping encounters.


So as to gather open points of view towards Taobao administrations, looking instruments and different capacities are utilized to decide and get familiar with the clients’ requests, which could help Taobao make more enhancements; There are likewise overviews passed out to Taobao purchasers including the accompanying parts:

·The impediments that you experience while utilizing the item.

·Your informs and audits concerning the item.

·The frequencies of your uses on the item, or the significance of that specific item to the clients themselves.

·The fulfillment level towards the particular perspectives, including visual and typographic design, system and guidance manage.

·The generally speaking fulfillment level towards the item.


Propelled in 2004, Alipay , an escrow-based online payment platform, is the favored installment answer for exchanges on Taobao Marketplace. It is the most generally utilized outsider online installment arrangement in China. To guarantee safe exchanges, Alipay utilizes an escrow framework through which installment is just discharged to the vender once the purchaser has gotten his or her products in acceptable condition. As per the Alibaba Group site, Alipay is cooperated with numerous budgetary organizations just as Visa and MasterCard to encourage installments in China and abroad.

Alipay frameworks are isolated for various gatherings of clients. For example, Alipay clients may send and get reserves on the off chance that they have a record that additional a Visa issued in China, though clients who use charge cards issued outside China may just utilize Alipay to pay for merchandise or administrations from Taobao.  This has demonstrated dangerous for global clients of Taobao, as they can’t get discounts that are not issued by means of the Taobao framework.


Administrative changes issued by the People’s Bank of China (Central Bank of China) are set to modify the Chinese online installment biological community until the end of time. Top-level advanced installment administrations, for example, WeChat Pay and Alipay are required to exchange all pertinent exchange information to proper organizations beginning June 30th, 2018.


AliExpress was made in April 2010 as a universal retailing site. Individuals who live abroad can utilize the support of procurement things from Chinese makes on the web.

AliWangWang (TradeManager)

An unmistakable element of shopping on Taobao Marketplace is the simplicity of correspondence among purchaser and dealer preceding the buy through its implanted exclusive instant chat program, named AliWangWang. It has turned into a propensity among Chinese online customers to interface with the merchants through AliWangWang to ask about items and to deal preceding acquiring items.


In February 2016, 3 expats living in Shanghai launched Baopals, a shopping stage that deciphers Taobao and Tmall into English so outsiders living in China can get to the majority of its items and administrations. At present, over 1.2 million things have been sold on the stage.

Cheerful Taobao

In Dec. 2009, Taobao, together with Hunan TV, set up Happy Taobao, Inc for TV shopping. Hunan TV propelled an amusement arrangement called “Upbeat Taobao”, while Taobao Marketplace created channels and autonomous sites.

Different administrations

Taobao Marketplace acquainted different highlights and administrations with make a superior client encounter for online customers and retailers. For example, in January 2010, it propelled the Taobao application, made by autonomous designers through the Taobao Open Platform, to be downloaded by purchasers in Taobao App Store.

In March 2010, it presented the Taobao Data Cube stage, which gives private companies access to its total customer exchanges information for understanding into industry trends.

In June 2010, it banded together with Wasu Media Internet Limited to dispatch Taohua, an advanced stimulation items stage, and intuitive computerized TV shopping, that are worked by a joint-adventure shaped by the two organizations.

Advanced Marketing

Singles’ Day

Singles’ Day (otherwise called the Double eleven shopping festival) is the Chinese biggest internet shopping day in eleventh, Nov., which dates from eleventh, Nov. 2009 by the Taobao mall. It takes the upsides of the Chinese single day which is made by Chinese understudies in college to commend their bachelordom. After the occasion was propelled, it acquired startling consideration such a large number of other internet business organization attempted to mirror this model. In any case, Taobao shopping center is as yet the best recipient by its exact and amazing advancement aptitudes till now.

The twofold eleven shopping day has picked up an extensive number of benefit for Taobao since 2009. The business esteem on twofold eleven of every 2009 was RMB50 million (£5.68 million) and the esteem has expanded strongly to RMB35 billion (£3.97 billion) and the RMB1.5 billion(£170million) was picked up.

Here are the volume of exchange from 2009 to 2013 on Taobao shopping center for November 11:

2009: RMB50 million (£5.68 million)

2010: RMB900 million (£102 million)

2011: RMB3.4 billion (£386 million)

2012: RMB19.1 billion (£2.17 billion)

2013: RMB35 billion (£3.97 billion)

It likewise demonstrates extraordinary power from 2014 to 2018, with the volume of exchange from 213.5 billion of every 2018.

The consistent succese of Taobao shopping center twofold eleven shopping jubilee adds to its assortments of advancement abilities and the strong of amounts of firms. In 2016, Alibaba has present the T-shopping center twofold eleven gathering, it welcomed numerous well known stars, artists and supermodel who were participated in Victoria mystery appear. THE gathering likewise welcomed worldwide star such as Scarlett Johansson, Kobe Bryant and the Beckhams. In the 2017 twofold eleven gathering, Jack Ma turned out with his new small scale film called ‘Gongshoudao’ which implies guard the country with Kungfu.

Presently, in light of the enormous exchanging volume and pay in Singles Day(11/11), Taobao has propelled another special action on December twelfth, which is the comparative web based business deals day to Singles Day. From that point forward, the volume of exchanging has set another high consistently.